The WWE has officially announced the opening of their second performance center- this time in the United Kingdom. The newly opened Performance Center is key to WWE’s goal of localizing content with wrestlers from around the globe.
“This is the latest milestone in our global localization strategy and the next step in establishing local NXT brands around the world,” said Paul “Triple H®” Levesque, Executive Vice President, Talent, Live Events & Creative. “We are incredibly proud to open the UK Performance Center and provide our NXT UK Superstars the same world-class coaching and development programs that we deliver at WWE’s Performance Center in Orlando, Florida.”
This was a smart move for the company considering they recently launched their NXT UK program that airs on the WWE Network, and in recent months their talent in the U.K did sign newer contracts with the company.
The new PC includes two training rings, world-class strength and conditioning equipment and versatile content creation infrastructure all in 17,000 square feet.
The goal of the UK Performance Center is for WWE to train athletes through a comprehensive program including in-ring training, physical preparedness and character development.